1st RGNUL-CCL Short Video Making Competition on Consumer Protection and Welfare by the Chair on Consumer Law, RGNUL Punjab [Free; Cash Prizes Rs 10,000]

Rajiv Gandhi National University of Law (RGNUL), Punjab, was established by the Punjab State Legislature under the Rajiv Gandhi National University of Law, Punjab Act, 2006. It is approved by the Bar Council of India, registered with the UGC under Sections 2(f) and 12-B of the UGC Act, 1956, and accredited with an 'A' grade by NAAC. The university offers a five-year integrated programme, an LL.M. and a Ph.D. programme on its residential campus.

The competition is presented by the Chair on Consumer Law (CCL) at RGNUL, set up under the aegis of the Ministry of Consumer Affairs, Food and Public Distribution, Government of India, as one of the Ministry's Chairs on Consumer Law at National Law Universities. The Chair works on research, discourse and awareness around consumer rights and remedies in an increasingly digital marketplace, including dark patterns, data privacy, misleading advertising and cross-border consumer protection.

• Promote awareness and understanding of consumer rights and protections under the Consumer Protection Act, 2019.
• Foster innovative and creative approaches to communicating legal concepts through visual storytelling.
• Facilitate creative expression on the importance and relevance of consumer protection.

The overall theme is Consumer Protection and Welfare. The brochure suggests the following themes, and participants may also explore any other topic within the broader domain of consumer protection and welfare.

• Dark Patterns: Manipulating Choice in the Digital Marketplace (deceptive design and consumer autonomy; regulation of dark patterns; dark patterns in e-commerce)
• Consumer Law Meets Competition Law: Rethinking Consumer Welfare (consumer welfare as a common objective; anti-competitive practices and consumer harm; digital markets and Big Tech)
• Influencers, Misleading Advertising and the Psychology of Consumer Choice (influencer responsibility and disclosure; psychology of persuasion in advertising; misleading advertising and regulatory enforcement)
• AI and Consumer Law: Rights, Risks and Accountability in the Algorithmic Age (algorithmic decision-making and consumer rights; AI bias and consumer discrimination; liability for AI-driven harm)
• Food Safety and Consumer Protection: The Regulatory Role of FSSAI (food safety regulation; food labelling and consumer awareness; e-commerce and food safety)
• Greenwashing: Deceptive Sustainability Claims and the Rise of the Green Consumer (anatomy of greenwashing; legal regulation of green claims; the green consumer)
• Dynamic Pricing and Digital Price Tags: Is the Consumer Getting a Fair Price? (algorithmic and personalised pricing; price transparency; fairness and regulation of dynamic pricing)
• UPI and Fintech: Transforming Consumer Spending in a Digital Economy (UPI and the changing consumer; digital payment fraud; fintech regulation and consumer rights)
• The Digital Consumer: How Technology Is Driving Consumption (personalisation and consumer behaviour; social media and digital consumption; data-driven consumerism)
• Product Liability in the Age of AI: Who Bears Responsibility When Technology Fails? (AI-enabled and defective products; liability in the AI supply chain; consumer remedies for AI-related harm)
• The Right to Return: Evolving Consumer Rights in E-Commerce (return, refund and replacement rights; 'no-return' policies; cross-border e-commerce remedies)

The competition is open to all individuals with a genuine interest in consumer law and policy, including students of any academic level or discipline, researchers, professionals, and representatives from NGOs and consumer forums. Entries may be made individually or by a team of not more than 2 members.

• Videos must be no longer than 2 minutes.
• Every entry must be original video content created by the participant(s) and must not infringe any third-party rights.
• Participants are responsible for ensuring that all submitted content complies with applicable laws and regulations.
• Submissions should follow accessibility standards, including closed captions, audio descriptions and universal design principles.
• Within the theme, participants are free to use their imagination and creativity to give voice and form to their ideas.

Entries will be evaluated by technical experts and experts in the field of visual content making, on the following criteria:

• Creativity and originality of concept
• Relevance to the theme, Consumer Protection and Welfare
• Technical execution and production quality
• Visual appeal and impact

There is no registration fee. Participants must register through the official registration form linked in the brochure. The deadline for both registration and submission is 20 October 2026, and results will be declared on 10 November 2026.

Submissions are treated as the participants' own thoughts, ideas and opinions, for which the Chair is not responsible. The Chair reserves the right to use participants' submissions, and to cancel the competition without notice if suitable or quality entries are not received or for any other reason outside its reasonable control.